text – Jer(ig: jeraldli)
OHIO 旺角潮流特區地庫B19B鋪 2316 2668
As soon as O’Connor realized that there was a buzz going around about the slogan appearing across sheets of grip in his native Florida, he got his hands on a screen printing press and screened the original RIPNDIP logo onto as many t-shirts as he could get his hands on. Following this he got his mates together in a van and organized a low-key skate tour in which they turned up at as many skateparks as possible, shredded as hard as they could and handed out all of the shirts.
As the clothing line grew to include five panel caps, beanies, button-up shirts and hoodies, O’Connor was having to store the entire inventory in his apartment and ship all orders from there. With growing demand O’Connor saw the opportunity to relocate the brand to L.A, where him and his small staff are able to skate downtown L.A on their lunch breaks and handle business from the traditional hub of the American skateboarding industry.
The company prides itself on producing all of its clothing in the USA. The emphasis is on fun, friendship and creativity. This manifests itself in the fact that the team is mostly made up of O’Connor’s good friends (as opposed to having a roster of big name affiliates) and the sense of silliness that is injected into the logos and designs through the use of cats, flamingos and other wild creatures.